![]() ![]() ![]() Testimonials accompanied by pictures are more effective. Testimonials with the most impact include tangible proof of how you helped your client. Some tips regarding how to write and share client testimonials include: Hearing positive stories about your services is very powerful, and shows that you are a trusted company with which to work. Your website visitors want to see what your past clients have to say about your business in the form of testimonials. NoCo New Homes uses a “What Type of Buyer Are You?” page to engage and identify website visitors. “If you are a homeowner who is in need of a new roof, contact our professionals today for a free quote.” You can also use pictures of people (such as a family looking at a new home) to target your demographic and attract leads. Understanding your demographic is arguably the most important thing that you can do when keeping a blog that is designed to garner leads if you do not know your customer and write content that is irrelevant to the audience which you are attracting, you will fail miserably at meeting your end goal: more business.īe sure that your call to action also addresses your demographic specifically, i.e. Your content should place your clients as the heroes and you as the guide that helps them achieve their goals. What kinds of searches would they perform?.What kinds of things do my ideal clients need help with?. ![]() When preparing content for your website, ask yourself the following questions: The more tailored your content is to your business, the more effective it will be. Your articles should solve some sort of problem for prospective leads (your future clients). Zero in On Clients’ Needsįor content marketing to work, it needs to be performed thoughtfully and with purpose. We never want fear to prevent someone from sharing their knowledge, which is why we came up with this list of tips for writing great content for your construction website, including how to generate blog ideas, that you can use on your own company website to boost targeted search engine rankings, website visits, and find new work. Further, believe it or not, there are dozens of topics about which you can write. Luckily, your website’s content is more than just blog articles: it’s landing and content pages, about us pages, client testimonials, and more. Our new clients often ask us, “But how do you know what to write about?” The idea of coming up with new topics for the blog seems daunting, and they’ve let worry keep them from using a great marketing tool-the web-to get new customers, as well as retain their current ones. In contrast, if your online presence shows that your firm is a leader in its field, has strong values, and has an impressive background working on recognizable properties, your website will help you win a favorable response. If they are presented with something basic that lacks helpful information, it will not make much of an impression on them. At some point, developers and municipal agencies are going to look at your company website while reviewing your proposal. Even though most construction jobs are won through an RFP and bidding process, your website still plays an essential role in attracting new clientele. ![]()
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